Current location:Culture Connect news portal > style
Thriving Home Services Empower Women
Culture Connect news portal2024-05-21 19:30:03【style】1People have gathered around
IntroductionContact Us HomeNewsHighlightACWF NewsSocietyWom
- Home
- News
- People
- In-depth
- ACWF
Thriving Home Services Empower Women
ByZhang Yangfei May 30, 2022Nurela Usman (L) discusses nursing skills with fellow household management workers in Artux, Xinjiang Uygur Autonomous Region. [China Daily] |
Nurela Usman, a woman in her 50s who runs a home services company in Artux, Xinjiang Uygur Autonomous Region, said she has "very, very big goals".
She established her company, Wanshan Zhizhou, in April 2020 hoping to engage more local women in working and boosting their family incomes. The company now has 69 women offering more than 20 services including housekeeping, babysitting, cleaning, maternity and elderly care and nursing, covering thousands of households within the city.
These placements have greatly increased women employees' incomes, which can range from 1,000 to 10,000 yuan ($150 to $1,500) a month.
Nurela's business idea was prompted after working in social welfare homes for a dozen years. During that time, she looked after patients and mediated family conflicts, and she realized that the market potential was huge.
"In the past, women here had nothing else to do but cooking and taking care of children at home. Every time I mediated a family dispute, I found that the cause revolved around money. They couldn't earn enough," she said.
After doing lots of market research, she discovered the demand for home services was growing rapidly in Artux.
In order to open up the market, Nurela led a group of women to start a basic cleaning service and rolled up her sleeves to work alongside her employees. "Only by doing it myself could I better manage the team and serve customers," she said.
To increase the quality of the services, the company cooperated with a vocational school in Artux.
The company employees can receive professional training at the school while the students can gain work experience at the company. Nurela even visited Jinan, capital of Shandong Province, twice for senior care management training.
"Everyone has been very supportive. The vocational school, social welfare homes at all levels, the Party and the government," she said, adding that she received business startup funds of 150,000 yuan and social insurance subsidies of 18,000 yuan from the government.
Nurela has even bigger plans. With the company running smoothly, she wants to offer more support for local children and women by opening a kindergarten and a premarital school that gives training to young couples before marriage.
"In my work at social welfare homes, I found lots of young people resorted to divorce whenever a problem came up. They didn't know how to take care of children and the elderly or how to manage a family. They need more knowledge," she said.
As an orphan who grew up in an orphanage, Nurela said it was thanks to government support that she managed to get educated from primary level to university, and she wanted to return the favor by helping more women laborers find jobs.
"My thoughts are simple, just to help more rural women find jobs that are close to their homes, increase their incomes and improve their standards of living," she said.
(Source: China Daily)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Address of this article:http://sweden.brianlynch.org/news-20f399910.html
Very good!(5129)
Related articles
- Kristin Cavallari, 37, ignores critics of her age
- Zhou wants to inspire a new generation of hometown heroes
- Iris Law catches the eye in a semi
- China beats Indonesia to claim its 16th Uber Cup title
- Pentagon vows to keep weapons moving to Ukraine as Kyiv faces a renewed assault by Russia
- Voters demand crackdown on pro
- Türkiye's Istanbul welcomes 1st Chinese tourist group after pandemic
- Canucks facing doubters ahead of 2nd
- Ohio judge to rule Monday on whether the state’s abortion ban stands
- Pillar homers twice as Sandoval and the Angels beat the Pirates 9
Popular articles
Recommended
Supreme Court declines to hear challenge to Maryland ban on rifles known as assault weapons
BRICS summit expected to promote S. Africa's tourism sector
BRICS summit expected to promote S. Africa's tourism sector
Türkiye's Istanbul welcomes 1st Chinese tourist group after pandemic
The fightback begins: Boss of London's Queen Mary University tells pro
Promotion of intangible cultural heritage to enhance tourism
Kylian Mbappé trudges off after another Champions League dream with PSG ends
Nets edge Raptors to snap six
Links
- Mercedes upgrades its electric EQS to give the EV a huge 511 mile
- Go on holiday for just £6.40 with the Mail experts' guide to the best bargain trips
- I'm a cruise ship worker
- Astronaut Thomas Stafford, commander of Apollo 10, dies aged 93: Air Force three
- DMV experienced nationwide outage for nearly 3 hours
- The ultimate coffee
- Exquisite suites and unrivalled experiences
- A whale of a time
- How to grab a last
- Dividend hero SAINT's manager on the best shares for income and growth